KidStart is the loyalty programme for parents designed by parents

Earn free money back when you shop at over 2,300 retailers for your baby’s savings. They’ve helped thousands of families save millions for their children and you can join them today!

Join Now

Search, shop and save!

It’s simple to save with KidStart. Search for the retailer you want to shop with on the KidStart website or app and click the ‘Shop now’ button.

Make your purchase as usual and KidStart will take care of the rest. You’ll be notified by them with the savings you’ve earned for your baby’s future. You can start whilst pregnant and before you’ve set up a savings account for them.

Sign Up

Sign up today!